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Beyond Design Thinking: Why Hybrid Design Is the Next New Thing
For the better part of the past decade, the design profession has been in a chaotic period. Confronting a unique mixed salad of conflicts--political, social, economic and environmental--designers have...
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Designers: Stop Armchair Quarterbacking. Play The Damn Game
As a naturalized American the 4th of July is an opportunity for me to reflect about this great country. As a designer I noticed a few media streams that have come together to paint an interesting...
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The Darwinian Business of Designing Machines
[This is the first in a two-part series--Eds] Every so often I have the weird feeling that even design insiders don’t really know what industrial designers do. I’m not surprised that the public thinks...
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The Darwinian Business of Designing Machines, Part 2
[This is the second in a two-part series, read the first part here. -- Eds] When designers create machines, they need to make sure that the visceral parts of the product have an internal logic – that...
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American Design Schools Are a Mess, and Produce Weak Graduates
As head of a major Silicon Valley industrial design studio, I review hundreds or even thousands of portfolios every year. It is an essential part of my job as I look for the best people to join our...
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A New Gauge For Brand Strength: The Tangible Brand Test
Much has been written about Apple and its Brand. I think it's the strongest brand ever created. However, per conventional branding thinking, I am quite wrong: P&G, Mobil, BP, Coca-Cola, and others...
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How Apple Can Get To $300 Billion In Sales, With A Clever Triple Play
In the world of service providers, the last few years have been defined by a struggle to capture the home triple play: Selling consumers internet, phone, and TV services in one package, with Verizon,...
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How Can You Strategize For The Future, When You Can't See Beyond 18 Months?
Nearly two decades ago, Francis Fukuyama announced the “end of history,” the triumph of liberal democracy, and the end of clashes between political ideologies. He got it wrong: Since then, we’ve had...
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Gadi Amit Offers 4 Lessons From Dieter Rams's Successes, And Failures
Recently, we took a studio trip to the Dieter Rams show, Less and More, at the SFMOMA. The show presents an expansive and insightful look at the 50-year career of one of the greatest industrial...
View ArticleNo Joke: With Lumia, Nokia Crushes The iPhone
With superior physical and UI design, the struggling Finnish manufacturer delivers a solid rival to the reigning smartphone.
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